La Serre Branding

La Serre Dubai is a boulangerie and bistro in Downtown Dubai. Since its 2013 establishment, La Serre has cemented itself as one of the UAE’s top home-grown outlets.

We devised this brand and created the brand identity in 2013. Since then the La Serre branding has stood the test of time as one of the leading F&B brand designs in the region FINCH are perfectly placed to help bring your idea to life, just like we did with La Serre. With the branding, we knew we had scope to get extremely creative with illustration and that’s exactly what we did. The design is playful, yet artistic and something that really works with the french brasserie vibes. This is something that’s super important for the client.

La Serre Dubai at Downtown Dubai was always planned as the first of many. With that we had to create a brand that could translate geographically as well as from a visual standpoint. With La Serre, the packaging, the graphics, the uniforms all combine together to tell a great story. That story is to transport you to a more quintessential French bakery that would not look out of place on the Senne.

Services:
Naming / Branding / Logo Design / Packaging Design / Menu Design