DRVN by Porsche

Interior Design / Dubai

Project Info

DRVN by Porsche on Bluewaters Island is our third outlet for the popular homegrown brand. The specialty coffee and pizza outlet is spread across two floors and 9,000 square feet. DRVN Bluewaters Island is the jewel in the crown for the brand.

DRVN by Porsche opened its doors for the first time on Bluewaters Island and welcomed its first guests into its highly unique space. The stylish two-storey café is a specialty coffee shop, pizzeria, restaurant and most notably, a car museum.

Industrial homage to central attraction’s nature with custom car storage, monthly rotation, and functional café.

Scope

  • Concept Design
  • Detail Design
  • Furniture Design

 

 

 

Numbers

  • 140 Covers
  • 9000 sq ft
  • 4 Car Displays

 

 

 

Key Features

  • Coffee Roastery
  • Wood Fired Pizza Oven
  • Porsche Exhibition

 

Curated beauty

Currently, DRVN is home to three classic Porsche cars, including an original 1948 Porsche 356 “No. 1” Roadster, a 1978 Porsche 935/78 ‘Moby Dick’, and a 1970 Porsche 911 S 2.2 Targa. These vehicles have never been seen outside of Porsche events and are on display in the UAE for the first time.

No matter how you slice it, she likes what she´s seen so far, and she´s willing to give you a chance.

Brand perception improved positively, conversion increased by 25% and 90% of people surveyed liked the new rebranding.

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