DRVN by Porsche
Interior Design / Dubai
DRVN BY PORSCHE – Bluewaters
DRVN by Porsche on Bluewaters Island is our third outlet for the popular homegrown brand. The specialty coffee and pizza outlet is spread across two floors and 9,000 square feet. DRVN Bluewaters Island is the jewel in the crown for the brand.
With this new location for DRVN by Porsche in Bluewaters Island, we developed a new concept that was removed from our previous stores. Given the evolution of what we want to do with the brand, it made sense to create a more vibrant and upbeat concept. With the brand collaboration with Porsche we wanted to create some really cool artwork brand elements that told the story of the brand. Stretched over two floors the scale of creating a cohesive design was the biggest challenge.
Another challenging element was to develop a crane and hatch system to allow us to put display cars onto the mezzanine floor. The project is all about great Porsche cars, amazing F&B and Art. The design of the space ties all three in beautifully. The FINCH team customized most of the furniture as part of the design process. Allowing our manufacturers to create bespoke pieces that were truly unique for this space. In addition, we used our design from previous stores for the viewing or car boxes. These have been designed structurally and functionally to allow the opening of them to become a ramp that can support the weight of the car when we change them every quarter.