Beer & Bones

Beer & Bones is a modern BBQ joint and one of the 12 eateries based in Nairobi Street Kitchen in Kenya. For the Beer and Bones Branding FINCH were tasked with developing a branding strategy for their business.

We started by creating a logo design of a bold black bull’s head, with a hidden beer bottle incorporated into the design. This logo effectively communicated the essence of the Beer & Bones brand – bold, rustic, and unapologetically focused on BBQ and beer.

We went on to develop a comprehensive strategy that included designing menus, uniforms, and packaging that were consistent with Beer & Bones. The design elements were carefully chosen to reflect the restaurant’s focus on BBQ, and to appeal to its target audience.

The resulting branding strategy helped Beer & Bones stand out in a crowded Nairobi restaurant scene, and attract customers who were looking for a unique dining experience. It’s always been a dream for the studio directors to create a craft beer brand. Given that we have consumed our fair amount of beer over the years. So with Beer & Bones, we got to scratch two itches at once. A cracking craft beer brand and a bbq concept. Win Win!

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Services:
Naming / Branding / Logo Design / Packaging Design / Menu Design