Bedrock - Pier 7
Our journey with Bedrock was fueled by a desire to revolutionize the sports bar experience. Countless benchmarking and research efforts revealed a pervasive pattern of clichés dominating the industry – loud bars, garish neon lights, and an excessive display of sports memorabilia. We were determined to challenge this status quo and create an exquisite, one-of-a-kind destination – a modern sports bar that transcends expectations. The FINCH team wanted to elevate the sports bar and restaurant idea and create something more upscale and desirable for sports fans and families.
In our quest to conceive an unrivalled concept, the name Bedrock emerged as a symbolic foundation, symbolizing the very essence upon which a golf club is built. It embodies strength, stability, and the core of a new beginning. We set forth to transform this concept into a tangible reality that would redefine the sports bar landscape. We wanted to change the perception or the idea of what a sports bar was. With Bedrock, it’s all about laying new foundation of what a sports bar and restaurant interior design concept could be,
A meticulous attention to detail is evident in every aspect of the Bedrock Pier 7 design, from the selection of furniture and lighting to the careful placement of branding elements. The result is a sophisticated and welcoming environment that seamlessly blends the worlds of sports, design, and hospitality.
Bedrock is the OG when it comes to the eatertainment concept of mixing interactive darts with golf simulators, great food and even better beverages. Added to that, it sure has one of the best views in Dubai.
Bedrock – Pier 7 #interiordesign #branding
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