Brands that Tell a Story
The best thing you can do to start building a brand with a story is to think about what makes it unique and how you can use that in your content, marketing and designs. There are three main things that help people remember and recognize your brand: brand recognition, brand awareness and brand identity.
Brand recognition is when someone sees something for the first time but doesn’t know exactly which product or service it represents. They might be able to describe it as a feeling rather than an actual object or organization.
If someone has seen enough of your content, they will have developed an overall impression of what kind of company or person you are—even though they may not be able to tell friends exactly what type of business (or person) they represent just yet! This is called brand awareness because at this point they know who you are as well as why they should care about what you do/sell/provide etc… even though they don’t necessarily remember all the details yet! Just like remembering someone’s name after meeting them briefly once before where either good old fashioned manners were used (like saying please & thank-you), these little pleasantries go a long way toward helping build rapport between two parties over time through repetition until eventually, those pleasantries become second nature even without thinking about them consciously anymore.”
Have a clear, succinct brand bio
https://designbyfinch.com/about/When it comes to brands that tell a story it’s all about the details. You should think carefully about what makes your brand unique and share that with the world—not just on social media and in marketing materials, but also on your packaging, product labels, website and more.
Here are some ways to make sure you’re including the right information:
- Have a clear, succinct bio on your website or blog that tells visitors who you are and why you started the business (if it’s not obvious). You can also talk about any challenges you’ve overcome as a company or individual entrepreneur.
- Share your mission statement in an easy-to-find place for both customers and potential clients. This will help them understand why they should buy from you instead of someone else who is selling similar products or services at a lower price point.
- Include awards/recognition received by employees within their bios so customers know how great their work is! The same goes for reviews left by previous clients; these show potential clients what others have said about working with this particular individual before they even start asking questions themselves.”
Design a logo that tells your brand story
A logo is the first impression of your brand. It’s the visual symbol that people associate with your company, product, or service. The goal of a logo is not to be beautiful (though this can be part of its appeal) but simple and memorable. This helps to build brands that tell a story
You should choose a logo that tells a story about what makes you unique as an organization and why people should care about being associated with you. Your logo represents your organization’s identity and personality; it should reflect who you are as an organization in every way—from the colours used in the design to how letters in the text look within it
Include your brand's origin story on your "about us" page
Why should you include your brand’s origin story on your “about us” page?
- It helps customers understand the value of what you do. Why did you start this business? How did it begin? What was the inspiration for starting it in the first place, and how does that inform how you operate today?
- It helps customers relate to your company better. We all want to feel as though we’re part of something bigger than ourselves—and when we hear about other people (or brands) who are just like us, we feel more comfortable with them and their products/services. This is especially true when those people are consumers of similar products or services as well!
Make sure you have consistent branding across all platforms
Consistency is key in branding. Make sure you have consistent branding across all platforms, from your website to social media and more. Building a brand story means your message is consistent across all brand platforms.
- Use the same colours and fonts.
- Use the same language and tone of voice.
- Use the same graphics and icons.
- Use the same brand story, mission, vision and values; this will help create a cohesive brand experience for your customers—and inspire them to engage with your brand on multiple levels!
Use word-of-mouth marketing from loyal customers
Word of mouth is the most effective form of marketing, and it’s free. If you can get a customer to say something positive about your business, they’re more likely to tell their friends about it than if you pay for a billboard in Times Square.
A customer who loves your product or service will want others to know how great it is. That’s why you should always encourage them to leave reviews online—and make sure those reviews are posted on your website as well as third-party sites like Yelp or Amazon. The more positive word of mouth that exists online, the more people will trust their friends’ recommendations over anything else (including paid advertising).
Let's talk about how to building a brand story.
As you know, every business is built around a product or service. That product or service is what you sell to your customers, but it’s not all that makes up your brand. Your brand also includes the experience of interacting with you as the company—your logo, website design and content, email campaigns and follow-ups, customer service calls or emails… these are all part of how you communicate with customers and prospects about your business and what it offers them.
When thinking about how to go about building a brand story You want people who come into contact with any element of your business to feel like they’re part of something larger than themselves—something bigger than just getting from point A (the top button) to point B (the bottom button).
They should have an emotional response to everything they encounter because they see themselves reflected in everything they see. This feeling will serve them well when they’re telling others about their experiences with you as well as when they need help making decisions about which products/services might suit their needs best–or whether there’s someone else out there offering an alternative solution worth considering instead!
Create a company culture that focuses on the goal and the team
The first thing you can do is create a company culture that focuses on the goal and the team. Be clear on your goals, and make sure everyone understands where they fit into the big picture. Define your culture; make sure that it’s not just about having fun as an afterthought but rather is built around being happy at work.
Be honest with yourself and your team about how well things are going, and be open to feedback from everyone involved. Your company should be able to function as one unit—if someone has an idea or suggestion for improvement, consider it seriously before dismissing it outright. Make sure everyone is aware of what’s going on in other departments so they know where they fit into the bigger picture of things (and feel like they have input).
