LC

LC Dubai Marina Mall: In a significant leap forward, we revisit our creative journey with L’Couture, now rebranded as L/C.

This evolution is not just a name change; it mirrors the brand’s monumental growth, propelling it from a women’s athleisure startup to a globally acknowledged clothing powerhouse. The task at hand for the team at FINCH was profound: redefine the retail space to echo the brand’s maturity and forge a deeper, immersive connection with the LC clientele.

Venturing beyond the traditional feminine aesthetic, the new LC Dubai Marina Mall space embodies a more zen, neutral, and empowering ambiance. The goal was to craft a template, adaptable for global outreach, resonating with a broader and discerning demographic. The commitment extends beyond a retail makeover; it encompasses fostering a harmonious, and uplifting LC brand extension.

Central to the transformation is the symbolic rising sun, a core feature mirrored in the dowel installations on the ceiling and walls at LC Dubai Marina Mall. This element embodies new beginnings and daily avenues for self-improvement, aligning with the core values and philosophy of the LC brand and the fitness sector at large.

The rising sun motif enhances the LC Dubai Marina Mall’s retail space into a dynamic experience, offering deeper brand narrative immersion for every customer. It stands as a visual treat and a testimony to LC’s commitment to personal evolution.

An embrace of earthy tones and natural elements amplifies the tranquility and grounding essence of the LC Dubai Marina Mall space. The material choices, ranging from wood dowels to textile furnishings, forge a serene and zen-like atmosphere, reinforcing the brand’s focus on fostering positivity and well-being.

In collaboration with SOMA Lighting in Dubai, the LC Dubai Marina Mall project adopts innovative lighting approaches to enhance the customer experience. The lighting elements, especially the mood dimmer in changing rooms, offer a personalized shopping experience, potentially setting a new standard in the retail industry.

The dowel features, diligently crafted by the FINCH and SOMA teams, form a central brand element for future LC stores globally. This design aspect blends boldness and subtlety, integrating fluidly with the overall LC Dubai Marina Mall design, crafting a distinctive identity for LC outlets worldwide.

The curved wall features at LC Dubai Marina Mall add a layer of depth and symbolism, mirroring ocean waves and referencing design intricacies found in LC’s clothing line. It also creates a visual pull, enticing passers-by into the store.

The LC (formerly L’Couture) project heralds a new era in retail design, crafting an immersive and deeper connection with customers. It stands as a tangible reflection of LC’s brand narrative and product array. This transformative venture by the team at FINCH sets a new standard in retail space design, promising an encompassing brand experience and positioning LC as a formidable leader in the athleisure wear space.